AI visibility case studies
We asked an AI model the questions buyers type when they are choosing a tool, then checked whether five well-known brands were named. Each study shows the method, every answer, the pages the model cited, and what the brand could do next. Same method every time: 11 questions, 1 free model with web search, run on 2026-10-16, about $0.08 each on our own OpenRouter key.
Is Plausible visible in AI answers? We asked 11 buyer questions, it was missing from 4
Score 61/100 · share of voice 33% vs Matomo 19% · $0.07, 0.7 min
Is Buttondown visible in AI answers? We asked 11 buyer questions, it was missing from 3
Score 52/100 · share of voice 18% vs ConvertKit 23% · $0.08, 0.8 min
Is Tally visible in AI answers? We asked 11 buyer questions, it was missing from 3
Score 57/100 · share of voice 21% vs Typeform 24% · $0.08, 0.9 min
Is Cal.com visible in AI answers? We asked 11 buyer questions, it was missing from 2
Score 70/100 · share of voice 39% vs Calendly 35% · $0.08, 1.1 min
Is Raycast visible in AI answers? We asked 11 buyer questions, it was missing from 2
Score 67/100 · share of voice 28% vs Alfred 25% · $0.08, 0.7 min